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What marketing and promotion departments want:
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Comments we've heard from marketing personnel:
- "We were contacted by the local news for clips of our event and we didn't
have any."
- "When local news showed us on tv, it looked
like hardly anyone was here."
- "I don't want to have chase down other news
and media organizations for video clips."
- "I'd like our sponsors to be able to see what
a success the event was."
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What friedkin digital believes:
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No one can sell your event better than you do.
That's why we include a segment of interviews with promotions
and marketing organizers talking about their process,
not only to help sell the event, but to position real
people for sponsors to trust in and relate to.
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No one wants to watch a typical sales video. We
create fun, energetic, watchable digital videos that are
contagious. The end result is that the viewer wants to
be a part of the event. People having fun is what a successful
event is all about. Entertainment. And we make sure to
assist marketing and promotions in delivering that message
loud and clear.
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Sponsors want to see numbers. They want to see
a well attended event, attractive demographics, and their
own advertising presence. We'll focus on these elements
and deliver, both during production and post production
of the digital video.
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The art of collaboration is essential. Once we
begin editing, we'll meet to receive feedback on the piece.
Using non-linear digital technology, we will quickly and
efficiently implement your ideas and suggestions as we
refine the end product to your complete satisfaction.
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